Just Add Water: The Story of the Amazing Live Sea-Monkeys(2016)

Just Add Water: The Story of the Amazing Live Sea-Monkeys is a documentary about Harold von Braunhut, the visionary marketer who transformed brine shrimp into a cultural phenomenon. Over five decades, von Braunhut built an empire by targeting children through comic book ads and mail-order catalogs, blending showmanship with genuine scientific innovation. The film traces how a humble creature became an icon of American pop culture, exploring the tension between marketing hype and legitimate biology. It's a colorful portrait of nostalgia, entrepreneurial ambition, and the unlikely success story of a man who saw commercial gold in creatures most people overlooked. The documentary captures both the charm and the audacity of mid-century advertising directed at young audiences.