Upside Down: The Creation Records Story(2010)

The story of ’The most Rock ‘n’ Roll label ever’

Upside Down: The Creation Records Story is a documentary that traces the rise and fall of Creation Records, the UK's most influential independent label. Founded in the late 1980s and defunct for over a decade, the film captures the label's chaotic journey through the eyes of its architects and artists. From the Jesus & Mary Chain's early shows to Oasis's triumphant Knebworth performance, Creation Records shaped late 20th-century rock music while teetering on the edge of collapse. The documentary explores the label's contradictions: massive international sales alongside near-bankruptcy, creative genius alongside self-destruction. Featuring candid interviews and rare archival footage, Upside Down reveals how ambition, excess, and raw talent collided to create some of rock's most defining moments.

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