Niall Ferguson's NetWorld(2020)

Niall Ferguson's NetWorld is a documentary series that traces how social networks have shaped history. Ferguson, drawing on his bestselling book The Square and the Tower, meets network theorists, social scientists and data analysts to examine pivotal moments from the Reformation through the American Revolution to Orwell's dystopian vision. The series explores how ideas spread across connected populations, examining witch hunts, revolutions and cultural upheaval alongside modern social media. Ferguson reviews landmark experiments and contemporary research to show how human behavior, disruptive technology and economic incentive combine to amplify messages and transform societies. The result is a sweeping investigation into the hidden architecture of influence that has always driven historical change.

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