Tourist Trap(2018)

Tourist Trap is a Welsh mockumentary-style comedy series that follows the fictional WOW Wales tourist board. The show satirizes the absurdities of promoting a nation to the world, blending cringe humor with affectionate jabs at Welsh culture and tourism bureaucracy. Through the eyes of well-meaning but hopelessly out-of-touch officials, Tourist Trap captures the chaos of marketing campaigns gone wrong, cultural misunderstandings, and the gap between Wales's real identity and its carefully packaged image. The series balances mockumentary conventions—talking-head interviews, behind-the-scenes footage, and documentary-style narration—with sharp comedic writing that appeals to both Welsh audiences and those unfamiliar with the country. It's a clever, character-driven comedy that finds humor in the collision between ambition and reality within a struggling public institution.