Trending(2021)

Trending is a Russian series following therapist Sanya as he chases viral success by launching a YouTube channel with his friend Tolik. Desperate to replicate the wealth of young content creators, the pair commit to posting daily challenge videos with no ethical guardrails—only audience growth matters. Over two months, they escalate their stunts in a cutthroat competition where the loser returns to ordinary life. The show explores the dark side of influencer culture, examining how the pursuit of clicks and views can corrupt ambition and friendship. It's a sharp commentary on social media's addictive pull and the moral compromises creators make for relevance.