Schulman Show(2009)

Schulman Show is a Swedish web series that premiered on Aftonbladet in October 2009. Hosted by Alex Schulman, each episode features conversations with regular panelists Ann Söderlund and Markus Larsson alongside rotating celebrity guests. The talk show focuses on current entertainment news and pop culture topics, delivered with sharp wit and insider perspective. The series became a landmark moment for Swedish web television, consistently drawing between 350,000 and 500,000 viewers per episode and proving that original digital content could command mainstream audiences. Schulman Show helped establish the viability of streaming entertainment in Sweden and remains influential in the country's media landscape.