Ooops! I Bought A Pub(2026)

What could possibly go wrong?

Ooops! I Bought A Pub is a reality series following Shane Jacobsen as he takes on an ambitious restoration project in rural Victoria. Armed with little pub experience, Shane purchases a struggling establishment in the tiny town of Dederang and sets out to revive it as a community hub. The challenge intensifies when he commits to hosting a wedding during the thick of renovations, forcing him to juggle construction chaos with hospitality demands. The series captures the comedy and chaos of his learning curve as he navigates the unpredictable world of pub ownership, local expectations, and the pressure of delivering on his promises while the building falls apart around him.