Bela, a Feia(2009)

Bela, a Feia is a Brazilian telenovela that aired on Rede Record from August 2009 to June 2010. Based on the Colombian series Yo soy Betty, la fea and the American adaptation Ugly Betty, the show follows a young woman navigating love, ambition, and acceptance in a competitive world. The series became a cultural phenomenon, with its penultimate episode drawing record audiences that surpassed rival network Rede Globo in São Paulo and Rio de Janeiro—a rare achievement in Brazilian television. A co-production with Televisa, Bela, a Feia captured viewers with its blend of humor, heart, and social commentary on beauty standards and personal transformation.