Rivals Forever - The Sneaker Battle(2017)

Pioneers, brothers and rivals

Rivals Forever: The Sneaker Battle chronicles the fractured relationship between brothers Rudolf and Adolf Dassler, whose bitter feud split their shoe company and created two of the world's most iconic athletic brands. After World War II tears their family apart, the siblings establish competing empires on opposite sides of a divided German town—Rudolf founding Puma, Adolf building Adidas. What begins as a shared passion for innovation becomes a decades-long rivalry fueled by pride, resentment, and ambition. The series explores how personal betrayal and political upheaval transformed a family business into a global competition that shaped sports culture forever. Packed with period detail and emotional complexity, Rivals Forever captures the human cost of success and the way old wounds can echo through generations.