Snowball Project(2017)

Snowball Project is a South Korean music series that brings together two of the country's biggest entertainment powerhouses: SM Entertainment and Mystic Entertainment. The collaboration aims to push K-music into new creative territory by pairing established artists with fresh talent and exploring innovative production approaches. The show captures the behind-the-scenes process of creating music content, blending mentorship, experimentation, and performance. Designed for fans of Korean pop culture and music production, Snowball Project showcases how industry leaders develop the next generation of hallyu stars while challenging conventional approaches to songwriting and arrangement.