Sneaker Wars: Adidas V. Puma(2025)
The tangled rivalry that shaped sports.
Sneaker Wars: Adidas V. Puma is a documentary series that traces the bitter rivalry between brothers Adi and Rudi Dassler, whose decades-long feud fundamentally transformed the global sportswear industry. With rare access to both Adidas and Puma, the series explores how a family split became a corporate battle that defined modern athletic footwear and apparel. From their shared beginnings in post-war Germany to their competing empires, the documentary reveals the personal tensions and business ambitions that drove two brothers to build rival dynasties. Their competition didn't just create two iconic brands—it reshaped how athletes train, compete, and what they wear. The series captures the human drama behind one of history's most consequential business rivalries.
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