Multilul(1998)

Multilul is a Dutch satirical comedy series that skewers the advertising and media industry through absurdist humor. Airing on VPRO in late 1998, the show follows the staff of a pretentious marketing agency as they devise increasingly ridiculous campaigns. The series lampoones corporate jargon, hollow creative processes, and the self-importance that defines the industry. Created by the absurdist comedy troupe Jiskefet, Multilul captures the pretension and chaos of agency life with sharp, deadpan wit. It's a biting critique of how marketing professionals dress up vapid ideas in pseudo-intellectual language, all while taking themselves far too seriously. The show delivers relentless mockery of boardroom culture and the gap between creative ambition and actual output.