Quest for Craft(2021)

Quest for Craft is a web series from The Balvenie and Questlove that explores the obsessive pursuit of excellence across creative disciplines. Hosted by bestselling author and cultural scholar Questlove, each chapter investigates what separates good work from exceptional craft. The series draws on The Balvenie's nearly 130 years of whisky-making heritage to examine the creative processes, human attributes, and intrinsic values that drive artisans to perfection. Through intimate conversations and behind-the-scenes glimpses, Quest for Craft celebrates the intersection of tradition, innovation, and dedication that defines true mastery. The series reveals how craftspeople across industries share a common philosophy: the relentless commitment to their craft.