Coke Studio(2008)

Coke Studio is a Pakistani music television series that showcases live studio performances by diverse artists. Launched in June 2008 and inspired by Brazil's Estúdio Coca-Cola, the show is produced by Coca-Cola and the Strings Band. It has become a cultural phenomenon in Pakistan, earning critical praise and regular airtime on television and radio. The series brings together musicians across genres and backgrounds for intimate, unplugged performances recorded in a single studio setting, making it a platform for both established and emerging talent.