MUSIC FAIR(1964)

Music Fair is a Japanese music variety show that has aired on Fuji Television since 1966, making it the longest-running music program in Japan. The show features live performances from established and emerging artists across multiple genres, from enka and pop to rock and traditional music. Each episode showcases a rotating lineup of musicians performing their hits and new material in an intimate studio setting. The program is known for its straightforward format that prioritizes musical talent and artistry over elaborate production. Sponsored by pharmaceutical company Shionogi, Music Fair has remained a cultural institution in Japanese television for decades, offering viewers a reliable platform to discover and celebrate diverse musical performances.