The Early Show(1999)

The Early Show is an American morning television series that aired on CBS from 1999 to 2012. Broadcast live weekday mornings from 7 to 9 a.m. Eastern Time, the program reached viewers across the country through live feeds and tape-delayed broadcasts in other time zones. It premiered on November 1, 1999, as CBS's latest entry into the competitive morning television landscape, where it competed against NBC's Today and ABC's Good Morning America. Operating under CBS News, The Early Show typically trailed its rivals in ratings throughout its thirteen-year run. The show's title mirrored CBS's late-night offering, The Late Show, creating a bookend programming strategy for the network. Though CBS had experimented with morning programming since 1954, The Early Show represented the network's most sustained effort in the slot during the modern television era.